Virtual world immersion is a hot topic that continues to challenge both users and developers alike. Fashion Research Institute has conducted ongoing research in this area, observing and assisting more than 65,000 new users in learning to use the virtual world Second Life©. The development and implementation of an officially sanctioned Linden Lab Community Gateway entry portal to Second Life enabled FRI to prototype and pilot new methods of orientation aimed at corporate and educational users. The evolution of Fashion Research Institute's orientation methodology has been greatly informed by access to this portal and the data generated by the users of the portal. First hand observation coupled with ongoing collection of recorded data have provided Fashion Research Institute with not only deep insight into the immersion process, but also an effective assessment methodology used to develop our packaged orientation programs. |
Areas of Research | ||
Virtual World Immersion Fashion Merchandising & Marketing |
