Virtual Runway™ Helps Fashion Designers Accelerate Their Sales and Marketing

In 2010, fashion leaps forward at warp speed as Fashion Research Institute launches Virtual Runway™, a 24/7 on-demand 3D runway show service for fashion designers.

For the first time ever, you can quickly and easily present your design concepts in an interactive 3D environment that allows you to:

cut time to market
save sample costs and,
showcase your work to both wholesale and retail buyers.

Virtual Runway™ recreates the look and feel of a live show with music, 360-degree views of fully-customizable virtual models and both immersive and video capabilities.  You can log into your private runway studio and iterate on your designs, then showcase your work in a fully-choreographed runway show. You can invite buyers, media, colleagues, and production managers into your runway studio, where you can discuss the designs as the models move around the runway.   Or you can simply make fast, easy videos, with file sizes small enough to be sent to any mobile device.

Unlike traditional runway shows and web-shows, the Virtual Runway™ models can also interact with the audience.

Over 800 billion stock model options
Virtual Runway™ has more than 800 billion stock model options available to you, who also have an additional 900 billion choices of accessories.  This wide range of options lets you fully customize your models, selecting from choices that include everything from more than 2,500 hairstyles and hundreds of makeup options in up to 20 skin tones.  And once the models are dressed and ready to go, you simply chooses a choreographed runway set and add your own label and branding to the set.

Both local and environmental lighting is built-in, and models can be highlighted, or the entire environment changed quickly and easily to reflect the mood the designer wants for her collection.  Once the models are moving on the catwalk, you can invite others to join you in your Virtual Runway™ studio, or create a video that is perfect for web or mobile devices.

Virtual Runway™ runs on top of the OpenSim platform, and training to learn to use the interface and the Runway software is available through short seminars and accredited college courses.

For more information about Virtual Runway™ , please contact Jeff Russell, Director of Sales, at (631) 880-8611 or via e-mail, jeff at fashionresearchinstitute.com.

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